Follow – up Activities

Course Objectives

By the end of the course, participants will be able to:

• Explain the foundations of event management
• List the steps in creating and featuring an event
• Develop a step-by-step process for planning an event
• Implement methods to evaluate an event
• Apply various resources in order to manage logistics

• Foundations of event management
  • Definition of ‘event’
  • Reasons for organizing events
  • Types of events
  • Importance of events
  • Definition of an event theme
  • Steps to create and theme an event
  • Stakeholders of an event
• Steps of the event planning process
  • Deciding the vision and theme of an event
  • Conducting a SWOT analysis
  • Setting goals and objectives
  • Determining the event’s feasibility
  • Choosing an appropriate organizational structure
  • Creating a plan
  • Evaluating the event
  • The 5 W’s of event creation
  • Be S.M.A.R.T with your objectives
• Human resources and logistics in event management
  • Human resources management for events
  • Choosing an ideal venue
  • Marketing and promoting your event
  • Elements of event promotion and marketing
    • Ticketing
    • Signage
    • Advertising
  • Budgeting of events
  • Safety components in event management
  • Risk mitigation and contingency plans
  • Potential problems
    • Weather
    • No shows
    • Delayed deliveries
• Event assessment and evaluation
  • Difference between assessment and evaluation
  • Six key stages in event evaluation
  • Various methods of event evaluation
  • Gantt charts for managing task schedules
  • The ROI evaluation
  • Measuring social media engagement
• Organizing great events
  • Needed steps for organizing effective events
    • Plan and execute an effective campaign
    • Use an efficient communication system
    • Use the event web site wisely
    • Use technology wisely
    • Execute a sound logistics system