Communication and Relationship Management Skills

Course Objectives:

By the end of the course, participants will be able to:

• the ability to reach a higher level of competence in corporate communication
• real-time feedback on spoken and digital communication aligned with global communication standards
• the ability to recognize the function and potential of the role of corporate communication
• understanding of the strategy and requisites for a Crisis Communication
• ability to communicate ideas fluently on any subject
• the skill to initiate conversations, offer opinions, respond to interview questions and build relationships
• the understanding of how many tools can be leveraged to build a strong organizational culture through effective corporate communication

Course Outline:

An Introduction to Corporate Communication

• Communication in the 21st Century
• Role of an Effective Communications Team
• How is Communication Interpreted?
• Impact of a Non-professional Communication
• Assess your Communication Style

Behaviors & Communication Styles

• Role of Behaviors in Communication
• Passive Communication
• Aggressive Communication
• Assertiveness in Communication
• Identify your own style
• Practice (Role-plays) & Feedback

Types of Business Information

• The Role of Business Information in Corporate Communication
• Categorizing Business Information
• Sources of Business Information
• Assessing the Purpose & Reliability of Information
• Case Studies
• Personal Assignments

Internal Communication

• Functions of Internal Communication
• Email Writing
• Memorandums & Announcements
• Practice Assignments and Feedback

Internal Communication

• Identifying your Audience
• Choosing your Platform
• Internal Blogs, Newsletters & Publications
• Employee Handbooks and Flyers
• Practice Activities & Feedback

External Communication

• Functions of External Communication
• Media and Public Relations
• Customer Communications
• Marketing and Advertisements
• Case Studies & Practice Exercises

Crisis Communication

• Creating a Strategy for Crisis Communication
• Defining Pre-requisites and Timelines
• Preparing Employees for Interviews
• Communication Legal and Government Departments
• Organization Brand Security
• Worksheets and Practice

Presentation and Public Speaking

• Become a Fluency Expert
• Expressing an Opinion on behalf of your brand
• How to organize and deliver your content
• Applying Research and Critical Thinking
• Summary & Feedback